From the sun-bleached streets of LA, 424 gives streetwear staples a Californian twist. This brand - named after their boutiques address – places an artistic slant onto its pieces, elevating them above and beyond the expected standard. The Alias hoody is cut from a heavy cotton jersey and is decorated simply with a logo to the chest. A patch pocket sits front and centre and drawstrings to the hood allow for a customisable fit with every wear.