Nike AF-100 - Coming Soon

25 April 2019

Industry visionaries riff on the classic AF1 White in honour of the silhouettes 35th anniversary.

To celebrate the 35th Anniversary of the Air Force 1, Nike partners with aesthetic visionaries from across the creative industries and around the world in celebration of the shoe’s defining colorway, white-white.

Working in close partnership with Al Baik - Nike Senior Creative Director - the project set out to explore and pay homage to one of the world's most iconic sneaker silhouettes of all time.

There is no other shoe that connects to sport, music, fashion, art, the street and the city all at the same time. The most ubiquitous Air Force 1 is the white-white. For the 35th anniversary, we selected collaborators who are impacting future generations across culture. Their brief was filtered through the white-white lens.The design brief was to remain classic and recognizable to the Air Force 1 while connecting to each collaborator’s life personally and the fields they represent.-Al Baik, Senior Creative Director at Nike -

It was great timing for us to celebrate the 35th anniversary of the Air Force 1, because we just finished celebrating 20 years of Roc-A-Fella. If you think about Roc-A-Fella, you think about the logo. If you think about sneakers, you think about Air Force 1s. To have our logo on the Air Force 1, is very special to us. Air Force 1s are true to Roc-A-Fella.- Kareem "Biggs" Burke, Roc-A-Fella -

I knew I wanted to use premium leather and to mix the best quality of material and fabrics, and we did just that. There were details from the Air Force 2 and Air Force 3 that I wanted to bring into the shoe, and I appreciate Nike giving me the freedom to push the limits there.-Dom "Don C" Crawley -

In the end, we decided to approach it just like we approach the apparel, which means: Look at a problem, or look at an aspect of the functionality, and see if there's a way we can improve it.- Errolson Hugh, Acronym -

I looked at the making of this shoe the same way I make an album. I wanted it to tell a story about me. I set the tone to go crazy at my shows. I’m the acid of rap.- Travis Scott -

writerEuan Smart