New Balance BB550LA1

First landing at the tail end of 2020 as a part of New Balance's collaboration with Teddy Santis' Aimé Leon Dore, the 550 sneaker soon became a favourite amongst streetwear and basketball enthusiasts alike. Unsurprisingly, the American sportswear stalwarts have continued to present a variety of iterations of the silhouette, this time round offering up a white and yellow take on the court classic.

A contemporary version of the archival P550 sneaker from ‘89, the modern rendering of the 550 is constructed with white leather and vibrant yellow accents throughout for an injection of retro charm. Complete with a chunky two-tone rubber sole to drive home that classic, court-focused look, New Balance continue to build on their deep running heritage and widespread legacy.

The New Balance BB550LA1 is available for registration online now via END. Launches.