Lacoste L!ve x GOLF le FLEUR* - Launching 17th July

The inaugural collaboration between Lacoste and Tyler, The Creator's GOLF le FLEUR*, the American rapper oversees the conjunction of his louche Californian style with the clean-cut approach championed by the iconic French tennis label.

Presenting a pastel-coloured capsule, lychee, geode and mascarpone tones blend to secure Tyler's signature light-hearted palette, while Lacoste's crocodile emblem is proudly updated with an embroidered poppy tightly grasped in its jaws. Renowned as a symbol of René Lacoste's voraciousness on the tennis court, the crocodile sits as an instantly recognisable piece of contemporary culture. When combined with the immediacy of GOLF le FLEUR*'s stylisation, these ubiquitous instances of branding become an emblem of shared values and a celebration of images.

A sportswear-oriented collection, archive pieces plucked from Lacoste's rich history are given the Tyler treatment. Thick cut cotton tees and classic polos are infused with the Californian wildcard's unique sense of style, while a classic varsity jacket and sweats add a tinge of OG athleticism to the mix.

Celebrating the confluence of streetwear subculture and a laidback tennis sensibility, Lacoste L!ve x GOLF le FLEUR* delivers the perfect capsule of vintage heritage tinged with modern-day casual.

The Lacoste L!ve x GOLF le FLEUR* collection is available online at END. on 17th July.