Sneakers
An Enduring Legacy: the Converse Decades Pack
9 April 2020Chronicling the cultural status and importance of Converse, the American brand present the Decades Pack - charting the influence of their Pro Leather sneakers through the '80s, '90s and '00s.
A steadfast symbol of Americana, old and new, few brands have as much staying power as Converse. Founded in 1908, in Malden, Massachusetts, the footwear label encapsulates casual style that effortlessly draws from sportswear, skatewear and streetwear in equal measure.
Originally starting life as a producer of rubber galoshes, the brand quickly moved into the then-emerging sportswear market, developing what is now known as the legendary Converse Chuck Taylor All Star. A basketball shoe, first and foremost, the Chuck Taylor quickly found its way into pop-cultural stardom, being spotted on the feet of everyone from Michael Jordan to Kurt Cobain.
Originally released in 1976, the Converse Pro Leather became an icon in its own right, deftly moving from basketball court favourite, to hip-hop stalwart and on to skateboarding essential. Detailed with its unmistakable star chevron branding to the side wall, the sneaker not only encapsulated Converse's progressive approach to footwear design and aesthetics, but their ability to adapt to the ever-changing world of footwear.
Celebrating the cultural status of the Converse Pro Leather, the brand present the Decades pack - a six-pair selection that plucks inspiration from the '80s, '90s and '00s respectively. Captivating with their delivery of alternate interpretations of an undeniable essential, the Pro Leather Ox, Pro Leather '90s and Pro Leather Mid sneakers ensure that Converse's forte remains in providing bold sneaker silhouettes that deliver timeless style.
CONVERSE DECADES PACK AT END.
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