adidas Takes Over Paris to Launch Deerupt - Follow The Story With END.

In celebration of the launch of its latest franchise, adidas has beckoned an exclusive guest list of global influencers and industry insiders to Paris for a 2-day long immersive event to introduce the Deerupt to the international sneaker lexicon.

Undeniably adidas, the Deerupt is disruptive through the simplicity of the grid. Born from the courage to disrupt the adidas design DNA, the new sneaker celebrates a return to bold colour, radical comfort, and unprecedented silhouette. As the world seeks streamlined experiences, fashions, and trends, simplicity arrives in its most disruptive form with the Deerupt.

Teased with this video e-vite directed by Valentin Petit, the launch event promises a peek behind the design process of adidas' latest sneaker franchise, and is loaded with a slew of appearances and performances from a range of pioneering performers and artists at the very forefront of global style and culture.

Follow the story as it unfolds as END. offers an exclusive behind-the-scenes glimpse and the birth of a future icon; direct from Paris.