Behind Paris-based menswear label WOOYOUNGMI is a South Korean, mother-daughter design-duo, Youngmi Woo and Katie Chung. Despite being based in the fashion capital of the world, WOOYOUNGMI is steeped in South Korean heritage, reminding the designer’s of the early 2000’s ‘cool guy’ of Korea. The European, romantic surrounding then helped shape the delicate and artistic menswear aesthetic that we’ve come to know and love today. Explore the range of WOOYOUNGMI menswear in our collection at END.
Launching in 2002 and becoming an international player in the menswear fashion scene, and rightfully so, WOOYOUNGMI menswear is best known for its tailoring, and in fact, was the first menswear brand to launch in Korea by female creative directors. Cementing itself as a global contender in the industry by introducing a refined nonchalance to classic menswear styles, they continuously seek inspiration from art and architecture, resulting in clean-cut pieces with a modern, subversive edge.
Korean streetwear (aka K-Fashion) has become increasingly coveted, as reflected in WOOYOUNGMI’s nostalgic return to the early noughties this season with the collection at END. seeing everything from embellished varsity jackets, to logo-driven hoodies and t-shirts, all underpinned by the brand's identity and design DNA: meticulous attention to detail, architectural cuts and skilled tailoring. For days spent in the office, reach for one of the label’s crisp back logo shirts, or elevate your streetwear game with a logo cap and drawstring sweats.
Balancing the hard and soft of menswear aesthetics, WOOYOUNGMI designs freely with no muse in mind, taking a forward-fashion approach that's open to interpretation, so become your own muse and immerse yourself in the world of WOOYOUNGMI fashion at END.