With its bold prints, vibrant use of color, and a fresh take on traditional Scandinavian style, Danish label GANNI has redefined ready-to-wear fashion—earning its place as a global cult-favourite among women. Initially a side hustle dominating the scene with its trend-generating cashmere clothing, GANNI women’s clothing is now headed up by husband and wife duo Ditte Reffstrup and Nicolaj Reffstrup and has taken full control of the market.
Heavily inspired by its wearers and the surrounding community, it emits a ‘kiss-ass energy’ that makes women feel empowered and capable of anything. Think chunky GANNI ankle boots, exaggerated sleeves, graphic GANNI t-shirts, oversized ruffles, playful knit cardigans, and not to forget, the iconic elongated GANNI collar shirts—all showcasing the labels personality and Copenhagen-cool state of mind.
Taking the fashion world by storm, in 2020, GANNI launched its sustainable journey plan, from trying plant-based foods to using recyclable packaging. While tackling the ever-evolving landscape of sustainability, GANNI continuously works on becoming the most honest, responsible and positive version of themselves.
Find yourself fan-girling? Explore GANNI womenswear at END. today.
Find everything about GANNI in our GANNI brand profile, and saving in our Ganni Sale.