Founded in 2012 by childhood friends Hussein, Jefferson, and Abderrahmane, Daily Paper womenswear is rooted in its community and a love for contemporary design. The blog-turned-fashion brand made its mark in the industry through the trio's shared passion for music, fashion, and culture and has gained global recognition ever since.
The personal blog, which influenced the brand name, covered everything from fashion to music, reflecting the African influences of the three young friends based in Amsterdam. Fuelled by this rich heritage, they began creating branded t-shirts, quickly evolving into the streetwear fashion brand we know and love today.
Combining contemporary streetwear with traditional prints and patterns, Daily Paper’s women’s collections are always hot-off-the-press with a range of everyday staples, from padded jackets to cargo trousers and graphic Daily Paper t-shirts. The label’s logo, prominently featured throughout the designs, is a modern interpretation of the Maasai shield - an object traditionally used by the Maasai tribe in East Africa. This subtle nod to the founders’ heritage, along with their attention to detail, brings a cultural richness to streetwear.
Whether you’re layering up and looking for a denim jacket with an edge or embracing the logomania trend with the brand’s monogram midi-skirts and straight jeans, there’s a guaranteed style for you. Shop the latest Daily Paper clothing for women at END. today.