Puma x XO Designed by The Weeknd - Drop 2 Now Online
25 April 2019Abel delivers with distressed denim.
Well-versed in tapping into the crossover design talent of some of the world's most widely known musicians and artists, The Weeknd debuts as PUMA's latest creative collaborator.
Dubbed 'Denim Deluxe', the second drop from the premier collection by PUMA x XO features a range of reinvented streetwear silhouettes constructed in a carefully distressed bleached-out indigo denim. Masterfully fusing The Weeknd's street-heavy style with Puma's athletic-wear expertise, the collection iterates classic sports-inspired shapes and styles in a textile that's far removed from the track and field. The result is a winning juxtaposition of form and function which speaks to the aesthetic character of both halves of the partnership.
Denim is not a material that PUMA typically uses so we wanted to make sure we got it right. We did so many different trials before we found the right one.- The Weeknd -
Capitalising on the opportunity to collaborate on the development of an original creative language, the collection takes shape as the 'in-apparel' expression of The Weeknd's core philosophy of using art, music, and design to disrupt the status quo and push cultures and practices forward. Pushing the boundaries of streetwear, the collection is a synthesis of classic meets futuristic and military meets luxury.
The latest pieces from Puma x XO are now available to shop at END.
