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END. X LEVI'S® 501® 150TH ANNIVERSARY JEANS
18 September 2023Coming together to honour the history of Levi’s® 501® jeans, British retailer and brand END. join forces with the Levi’s® brand to present a bespoke rendition of the iconic denim silhouette and eternal wardrobe staple.
What began as a patent for copper rivets on work pants in 1873 has, over the last 150 years, become the most iconic and influential piece of clothing ever created. Adapting the straight leg fit,END. join the anniversary celebrations with an exclusive and limited-edition release of Levi’s® 501® jeans.
A timeless classic and a canvas for authentic self-expression and do-what-you-want style, the 501® jeans have broken boundaries across cultures and generations. This anniversary pair is imbued with a variety of exclusive details.
With 150 pairs created, the indigo-dyed jeans introduce a subtle twist to the traditional style, featuring END. branding embroidered in cursive on the right leg, Levi’s® sought after ‘Big E’ branding and a woven patch below the left back pocket of a QR code — directing wearers and fans alike to view a feature campaign video. Each pair is hand-numbered with a Love 150/150 label, too, and is presented within custom packaging.
END. X LEVI'S® 501® 150TH ANNIVERSARY JEANS
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