Editorial

Check out the AW18 ASSID Lookbook at END.

British streetwear brand, ASSID returns with a no-fucks-given lookbook for AW18 - check it out at END.

Having made their debut at END. for SS18, London-based streetwear outfit, ASSID reaffirms their position as one of the freshest streetwear voices coming out of Britain.

Celebrating an identity predicated on doing whatever they want without fear of the consequences, ASSID's latest range of graphics takes aim at a plethora of geopolitical issues combined with enduring elements of youth culture rebellion.

In an industry where standing out is next to impossible, ASSID has carved a niche for themselves based on irreverent graphic tees which combine high and low brow humour for an irony-laden commentary on the global status quo.

Debuting their AW18 collection in this electric new lookbook, ASSID subverts the expectations of the stone-faced fashion set to show that just having fun with it is the new blueprint for streetwear success.

The latest drop from ASSID is coming soon to END.

writerEuan Smart
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