Signing a deal to make a signature sneaker in 1984, the basketball shoe craze was kickstarted when Nike created the Air Jordan line for an NBA rookie going by the name of Michael Jordan. Causing a stir both on and off the court, the original AJ1’S were released, and the rest is history.
Sneaker engineering has gone through several evolutions since then, yet Air Jordan and its women’s range continues to dominate the court, becoming as much a cult fashion statement as a traditional sports shoe. Crafted from premium materials, expect full-grain calfskin and super-flexible leather, contrasted with slick suede panels and tactile mesh. Plus, innovative React foam soles are some of the most responsive trainers you'll find.
Now existing as a womenswear label, a range of athleisure complements its signature sneaker line. Expect boxy shapes and luxe loungewear all emblazoned with the seminal Jumpman logo, maintaining a sense of the victorious legacy. Branded caps, socks, and beanies complete the accessories offering.
The Jordan partnership has produced some of the most famous footwear in history and now its cult collaborations are following in their footsteps. Working with everyone from Off-White to Dior and Travis Scott, women’s Jordan's frequent collaborations bring something fresh to the table with new designs and reimagining of their famous shoes.
Named for a champion, Air Jordan women’s products celebrates its heritage in its tasteful and constantly inventive reimagining of sports apparel classics. Credited as the catalyst for sneaker-culture, the brand's iconic colour releases build on the original phenomenon.
