Watch Now: adidas Creator U Class With Jon Wexler

Kickstarting the brand new adidas Creator U series, YEEZY's General Manager, Jon Wexler, dishes out some sage advice and insider information on a variety of topics.

The first in the series that seeks to enlighten with Q&A's with some of the most important figures in the adidas community, here, Wex shines a light on the inner workings of YEEZY and what it's like to work with Kanye West. Looking back at his career, the American pioneer of non-athletic collaborations discusses how his role has developed, how to find inspiration and what adidas look for when selecting brand partners.