As we navigate the unique challenges presented as a result of the COVID-19 pandemic, a focus on community - even if at a distance - has never been more important. The SELF ISOLATION mini-series will stand as testament to the strange times ahead, delivering an interwoven tapestry of how the END. community are navigating the uncertainty and maintaining their productivity at home as we work together to flatten the curve.
From charing critically acclaimed SHOWstudio panels during London fashion week to collaborating on the art-direction of Thom Browne's fragrance campaigns to working on future tech-unicorns DAISIE (a Maisie Williams helmed platform for connecting like-minded creatives) and Contact (a disruptive model booking platform), Reuben Selby's work has always revolved around the connectivity afforded to us by new technologies.
Living out lockdown at home in London, END. continues the SELF ISOLATION mini-series with a series of at-home portraits shot by Reuben detailing his responses to the END. self-iso survey.
Self Isolation Uniform?
Self Isolation Meal Plan?
"My brother, Luke, is a chef so we've been eating pretty well. He cooks a new dish every night. You can see how to make them on his Instagram."
Self Isolation Passion Project?
"Besides still working on my business - Contact - I've been designing a flat I'm renovating in East London."
Self Isolation Reading List?
Self Isolation Entertainment?
Self Isolation Workout?
"I've been going for runs most days and working out in the garden. I do a lot of skipping, matt exercises and I've just bought these parallettes that I'm trying to get the hang of."
Self Isolation Soundtrack?
Self Isolation Sneaker Rotation?
"It all depends. If I'm doing the food shop then CAT x Axel Arigato or Converse x JWA; for exercise it's Nike Vaporflys; for indoors it's adidas slides or Birkenstocks."
Self Isolation Creative Outlet?