Continuing his invitation-only tour of post-Soviet Russia, having made the decision to leave Paris a few season's ago, Gosha Rubchinskiy opted to show his SS18 collection in the cultural centre of St Petersburg. Flying in a carefully crafted selection of global buyers and press, Rubchinskiy presented his latest interpretation of contemporary youth culture in Russia which this season centred on two of St Petersburg's most fundamental cultural cornerstones: football and raving.
Drawing inspiration from St Petersburg's historical importance to Russia's adoption of football as the national sport, Rubchinskiy's now iconic collaboration with adidas continued this season with a range of traditional on-pitch styles and silhouettes irreverently paired with elements of sartorialism. This post-modern/post-soviet DNA that is hardwired into the Gosha identity was elevated this season, moving his revered Eastern-bloc influence forwards to take on new meaning as a uniform for youth rebellion rather than a geo-political stamp of origin.
With the 21st FIFA World Cup scheduled to take place in Russia in summer 2018, Rubchinskiy's SS18 collection delivers a potent snapshot of casual culture in contemporary Russia, undercut with a raving spirit that feels forever young.
Gosha Rubchinskiy SS18 is now available at END.
