Collaborations
END. x Gramicci "Kaleidoscope"
24 May 2021Preparing for an expedition into the great outdoors, END. enlist Gramicci to guide them on their debut collaborative voyage – “Kaleidoscope Camo”.
Established in 1982, the Californian climbing brand have epitomised their core ideal of searching for freedom through movement. Teaming up with the British retailer for the first time, the two institutions adapt Gramicci’s central ethos for city-centric use.
Bringing the outdoors into the metropolis, END. x Gramicci “Kaleidoscope Camo” delivers the perfect blend of street-ready style and rugged appeal, transposing practical outdoor-wear into the city environment through the lens of a kaleidoscope.
Presenting a 9-piece capsule featuring two bespoke camouflage patterns, END. and Gramicci offer a shared vision that celebrates both the allure of the wild world and the contemporary re-contextualisation of performance wear.
Detailed with a co-branded interpretation of Gramicci’s iconic Running Man logo across the entire collection, the brand’s climbing pant and G-short are cast in the kaleidoscopic camo designs for a bold aesthetic sensibility. Jersey styles are embellished further with front and back print, seeing the same Running Man logo cast in the eye-catching kaleidoscope camouflages.
Rounding off the capsule with a further boost of classic outdoor appeal, a reversible bucket hat and cap cement the collaboration’s intent – the perfect splicing together of outdoor practicality, street-ready appeal and forward-thinking design.
writerEND.
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