Editorial
A KIND OF GUISE TAKES A TRIP TO MEDELLIN FOR SS22
26 April 2022For SS22, A Kind of Guise travels to Medellín, Colombia, respectfully interpreting and honouring the country’s people and heritage.
A Kind of Guise’s collections serve as a mirror to the label’s interests, not only in the premium, detail-heavy pieces that are created, but also through the editorial imagery and the storytelling underpinning each capsule. Travelling and creating destination-centric capsules are at the very core of the label, with an emphasis on respectfully interpreting and building collections around a country’s heritage.
This season, the label continues to place an emphasis on travel and culture, taking a trip to the capital of Colombia’s mountainous Antioquia province, Medellín.
The label develops a spectrum of in-house print designs, embroideries and even their own materials — showcasing A Kind of Guise’s longstanding love of textiles — with pieces shot on Medellín locals as well as team members from the city’s radio station, Radio Medellín.
A KIND OF GUISE AT END.
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