It could be argued that Polar Skate Co. is one of the most acclaimed menswear brands in the skateboarding industry, making a name for itself for its individualistic approach to design since launching in 2011. Hailing from the Nordic skate hub of Malmo, Sweden, Polar Skate Co. was founded by pro skater and visionary mastermind Pontus Alv and was built upon the idea of treating skateboarding with reverence and not just as a commodity. The result? playful, graphic, and functional clothing. Here at END., we just can't get enough, and let us tell you why.
Skateboarding culture and original graphics are integral parts of Polar Skate Co.’s streetwear DNA, and yes, you're reading this right, the graphics are all designed by Alv himself. Don't’ be mistaken; they’re often imitated but never duplicated.
The label thrives by reimagining ‘90s-inspired staple pieces for modern-day skateboarders and streetwear enthusiasts, with the men’s range at END. featuring everything from hoodies, t-shirts, sweatshirts, and lifestyle goods, all nodding to Polar's central themes: art and skateboarding. Despite being heavily influenced by skateboarding, art, and photography, the brand’s menswear pays homage to their Scandinavian roots with minimalist, clean-cut styles, all complemented by the circular stroke Polar Skate Co. logo - an emblem respected and repped across skate parks and city streets worldwide.
For casual days spent off the deck, opt for a pair of the label’s coveted Big Boy Jeans and a graphic tee, or go all-out retro in a pair of cords and a half-zip fleece, a style made popular by skaters such as Mark Gonzales back in the 90’s. Sound up your street? Then explore the latest collection of Polo Skate Co. for men at END.