OFF-WHITE Creative Director, Virgil Abloh, announces new design project with Nike: 'The Ten'.
In one of the biggest sneaker announcements this year, OFF-WHITE's Creative Director Virgil Abloh has unveiled a brand new design project with Nike dubbed, 'The Ten'.
Only in the works since 2016, the ten-shoe collaboration has come from ideation to completion in just ten months making it one of the quickest collaborations in Nike's history.
An exploration of ten of Nike's most iconic silhouettes, Abloh has applied his cross-disciplinary approach to design to deconstruct and reconstruct these sneaker classics.
Having been emailing designs to Nike HQ with his friends since he was a young man living in Rockford, Illinois, this quintessentially Virgil collaboration is the realisation of a life-long vision.
[Main_quote]What we're talking about here is larger than sneakers, it’s larger than design culture, it’s nothing short of state-of-the-art design. These 10 shoes have broken barriers in performance and style. To me, they are on the same level as a sculpture of David or the Mona Lisa. You can debate it all you want, but they mean something. And that's what's important.
- Virgil Abloh -[/Main_quote]
Although no release date has been set, each pair in this pack is certain to take its place in the sneaker hall of fame.
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