New Balance 574 'Grey Day' - Register Now on END. Launches

Honouring their rich legacy of grey sneaker grails, New Balance revisits the cleansing palette with an epic release of the 574.

Back in ’82, NB introduced a simple alternative to the running world – which at the time was bursting with neon tones and pops of colour.  Relying on the sneakers high performance and premier tooling to attract the attention of the global sneaker scene, the monotone colour scheme has since become synonymous with the New Balance brand's legacy.

Reproduced in an iconic 'Grey Day' colourway, the latest New Balance 574 is now available for registration on END. Launches.