Editorial
INTRODUCING END. ACTIVE
20 July 2023END. Active is a curated selection of the best active and performance brands on the market.
Continuing to cater for our diverse following, END. embarks on another exciting journey by debuting END. Active: a curated selection of apparel, accessories and footwear for those looking to kickstart new journeys or continue to immerse themselves in active pursuits. Whether you’re an amateur runner, an outdoor enthusiast or a passionate cyclist, END. Active provides a comprehensive selection of cutting-edge brands for all skill levels and interests.
"END. Active is an extremely exciting proposition for us. To give the customer an easier journey to this product has been something that we've wanted to realise for some time. To be authentic in this space means that we need to be partnering with the right brands and curating the product selection, allowing us to really highlight the best active and performance brands on the market". – Gary McLauchlin, Buyer
END. Active is a nod to the longstanding outerwear community integral to END., with everyone from brands like Ostrya forming the curation, the Montreal-based label specialising in technical outdoor gear, to Snow Peak, the Japanese purveyor of premium outerwear and camping gear. With products ranging from weather-protective jackets to technical tents, END. Active provides all you need whether you’re heading out on the trails or planning a weekend spent at the campsite.
END. Active also includes a selection of running labels at the cutting-edge of performance, ranging from apparel innovators like SOAR and Satisfy to footwear aficionados HOKA and ON Running. With products ranging from lightweight, breathable running vests to cushioning, weather-protective footwear, END. Active provides a selection of running gear aimed at a variety of skillsets and terrains. Copenhagen-based Pas Normal Studios, meanwhile, offers a selection of technical apparel for the cycling enthusiasts, with products ranging from its three-layer Shield jacket for rainy day cycles to its T.K.O Deep Winter Long Bibs for colder, high-intensity training.
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