Billionaire Boys Club was co-founded by Pharrell Williams and Japanese designer NIGO® in 2003. The luxury streetwear label is a reflection of the duo’s creative spirit and love of music, fashion, and culture. By embracing originality and self-expression, the menswear label sets itself apart with bold patterns, branding, and a zest for ‘out-there’ design.
With roots in music, Japanese streetwear, pop culture, and global skate scenes, Billionaire Boys Club has cemented its place in the industry, embracing its mantra of "wealth is of the heart and mind, not the pocket." Its iconic arch logo and astronaut character are instantly recognisable. You’ll spot it across the Billionaire Boys Club hoodies, sweatshirts, and t-shirts, as well as a range of must-have streetwear accessories, including caps, belt bags, and socks. Creativity and curiosity come to life through a range of eye-catching prints, including space themes, custom camos, and bold logo branding.
By merging the worlds of luxury and streetwear, BBC introduces a fresh wave of streetwear. Don’t miss out - shop the latest Billionaire Boys Club collection for men here at END. today.