Editorial

MONCLER X BILLIONAIRE BOYS CLUB

Celebrating 20 years of Pharrell Williams' brand, Billionaire Boys Club team up with Moncler for a capsule collection that fuses Italian luxury and modern streetwear.

MONCLER X BILLIONAIRE BOYS CLUB featuring Pusha T & No Malice

Founded 20 years ago by Pharrell Williams, Nigo and Rob Walker, Billionaire Boys Club has spent the past two decades building out their vision of modern streetwear – one that reflects the brand’s mantra: “Wealth is of the heart and mind, not the pocket”. Teaming up with Italian luxury outfitters Moncler, the American brand deliver a selection of garments that reflect their own outlook, sewn into the rich tapestry of Moncler’s history as a brand at the forefront of technical excellence.

MONCLER X BILLIONAIRE BOYS CLUB featuring Pusha T & No Malice
MONCLER X BILLIONAIRE BOYS CLUB featuring Pusha T & No Malice
MONCLER X BILLIONAIRE BOYS CLUB featuring Pusha T & No Malice

Starring legendary rappers Pusha T and No Malice, the collaboration’s campaign showcases the two brands’ combined vision through a unique, new logo featuring Moncler and BBC branding – an amalgam Moncler lettering and BBC’s signature astronaut emblem.

MONCLER X BILLIONAIRE BOYS CLUB featuring Pusha T & No Malice
MONCLER X BILLIONAIRE BOYS CLUB featuring Pusha T & No Malice
MONCLER X BILLIONAIRE BOYS CLUB featuring Pusha T & No Malice
MONCLER X BILLIONAIRE BOYS CLUB featuring Pusha T & No Malice

Centring around a duo of outerwear pieces – a down-filled Melton wool varsity jacket and a down puffer jacket embossed with BBC’s iconic Diamond & Dollar pattern – the collection deftly combines the core codes from both brands. Complemented with a wool and cashmere blend knit sweatshirt, a crewneck tee, a hoodie and trackpants, the collection is rounded off with two accessories – an ultra-fine jacquard knitted beanie and a twist of Moncler’s Trailgrip Après boot, complete with a Vibram MEGAGRIP tread and GORE-TEX waterproofing across its make-up.

MONCLER X BILLIONAIRE BOYS CLUB featuring Pusha T & No Malice
writerEND.
share