Air Jordan One: A Love Letter to London

24 February 2021

Marking the release of the hyperlocal Air Jordan 1, END. collates testimony from the city's creative spirits to pen a community love letter to London.

Bursting at the seams with creativity and character, London is an undisputed cornerstone of international sneaker culture and a natural choice for the latest city-specific iteration of the OG Jumpman silhouette.

Marking the release of the hyperlocal Air Jordan 1 Zoom Air CMFT 'LDN', END. explores the city that sits beneath the surface by gathering own-voice perspectives from people who live and breathe the Big Smoke.

Asking four inhabitants to submit a personal portrait of London and tell us what the city means to them in their own words, this is the love letter they wrote to London...

Air Jordan One: A Love Letter to London - Mike Key Polaroids

"London is the whole team in one place, on your doorstep, a stone's throw away. London is inclusive and supportive. A place that's pushing me to grow. I owe everything to this city, but more importantly to the people within it."

Air Jordan One: A Love Letter to London - Ede Dugdale London Schoolgirls

"This is London to me. Oversized Nike backpacks and drowning school uniforms. Noisy streets full of loud voices, iPhone speakers playing music and screeching sounds from trains and buses. Poignant smells from chicken shops, fruit stalls and McDonald's fume the streets in autonomy. London to me is character."

Air Jordan One: A Love Letter to London - Ben Awin Bar Bruno

"Every part of London has significance to me. London is about unique cultural experiences, energy, community. Fundamentally, London is about mutual respect."

Air Jordan One: A Love Letter to London - Jojo Vandalkidd Fruit Market

"To me, London means being able to exist freely in place regardless of where you’re from. It’s being side by side with people of different cultures and races. London is proof that diversity works. That's what has allowed it to thrive: each person bringing their unique background. This fruit represents that collision of cultures, everyone with a part to play."