Boston-based label New Balance has been the go-to sneaker label for decades, initially starting life as an arch support company in 1960. The famous ‘N’ logo didn’t make an appearance until the 1970s and has remained an iconic signifier of the brand ever since. Although rooted in its storied history, New Balance’s recent surge in popularity is down to its innovative sneaker creations and collaborations with influential streetwear brands, so there’s no time like the present to shop the latest New Balance sneakers for men here at END.
Worn by supermodels and dads alike, the collection of New Balance men’s shoes has a style for all, ranging from the retro 327’s to the classic 2002’s and 990s. Known for blending heritage running silhouettes with modern innovation, New Balance stands out with performance-driven sneakers featuring ENCAP foam and ABZORB midsoles for unmatched comfort, plus N-ergy rubber outsoles for superior shock absorption. Now that your sneaker rotation is sorted, explore the latest New Balance men’s apparel, from moisture-wicking t-shirts and retro-inspired sweatshirts to durable padded jackets and athletic shorts.
For style and performance, shop the latest New Balance for men at END. today.