Editorial

Opening Ceremony SS18 - Now Online

Logomania at Opening Ceremony

OC Elastic Logo Tee | OC Elastic Logo Hoody | Elastic Logo Sweat Pant

Under careful curation by the label's founders Carol Lim and Humberto Leon - perhaps better know as the Co-Creative Directors of quirky Parisian house, Kenzo - Opening Ceremony has forged a niche for itself built upon an experiential approach to retail; an eclectic design sensibility; and a philanthropic DNA which has seen the business champion and promote the success of a range of up-and-coming designers on the international fashion scene.

Returning with its own line of fashion-forward street apparel for SS18, Opening Ceremony continues to deliver high-spirited streetwear with real cultural value. Imbued with a youthful energy and an innovative spirit, this season OC fully embrace the swathe of logo-mania we've seen over the past few seasons; recalibrating the brand-heavy aesthetic with a moto-inspired spin.

Internationally revered for its position as a key force in the cultivation of design-led conversations on a global stage, Opening Ceremony has adapted its aesthetic language to speak directly to the streetwear market, and it doesn't disappoint.

Opening Ceremony SS18 is now available at END.

writerEuan Smart
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