Undoubtedly one of the leaders in the world of contemporary fashion, VETEMENTS - pronounced "vet-MAHN," has become a cult sensation, dominating the streetwear scene.
No stranger to the industry, founder Demna Gvasalia graduated from the Royal Academy of Fine Arts in Antwerp in 2006, soon becoming a designer at Maison Martin Margiela in 2009. Fast forward a few years, and he began working as head designer for Louis Vuitton, shortly pursuing his own dream of debuting the Vetements label in 2014. With previous ties to well-known designers, the brand’s expertise and eclectic roots give the label a sense of deconstruction, combined with a rebellious personality that shines throughout all of its limited-run pieces.
Larger-than-life silhouettes, oversized trousers, and asymmetric shapes all form the VETEMENTS women’s aesthetic that we know and love today. The Paris-based collective took the internet and fashion industry by storm in 2016, all thanks to its iconic DHL tee that swept across the SS16 runway, spiralling into a viral triumph that took the "Vetement" brand hype to an unimaginable level. And with that, the brand’s unconventional approach of creating hype-focused designs continued. Worn by A-list celebrities such as Rihanna, Kendal Jenner and Rita Ora to name just a few! Tongue-in-cheek slogans, raw edges, logo emblazoned and deconstructed design have become synonymous throughout the coveted women’s collections.
Shop the latest women’s VETEMENTS collection here at END., from tie-dyed sweaters to half-bleached oversized shirts and glove tops, where the brand's androgynous and streetwear-inspired DNA is ever-present.