Modelled by creative director, Blondey McCoy
A creative and cultural polymath whose talent, drive, and accomplishments belie his modest age of just 20 - Blondey McCoy unveils the SS18 lookbook for his burgeoning brand Thames.
Shot in the scorching heat of Monaco, the Palace-affiliate delivers fresh graphics and prints from Blondey's artist catalogue; an ongoing love-letter to the city that shaped him.
A meditation on the dichotomy of London as an international tourist hotspot versus home to some of the country's greatest creative talents, Thames' collections masterfully tread the line of gimmick and bad-taste to deliver contemporary streetwear with an unquestioningly British-youth-culture perspective. Juxtaposing points of reference from high and low culture, Blondey's seeming endless catalogue of ideas and inspiration transcends barriers of age, class, education and beyond to create art and fashion which resonates with a global audience.
Thames SS18 will launch at END. on February 16th.