Introducing Axel Arigato at END.

Toe Cap Sneaker Grey | Clean 90 Sneaker Black | Clean 90 Colour Sole Sneaker White

Straightforward. Honest. Minimal. Three words to describe Swedish footwear brand Axel Arigato according to its creative director, Max Svärdh. And he’s not wrong. Since the brand first came into being in 2014, Axel Arigato has focused on creating sleek, understated designs that are constantly evolving; responding to trends and consumer needs in a digital age, while remaining true to their individual aesthetic.

Looking at how far the brand has come in three short years, it would seem the formula works. Expanding pretty quickly from a small online business that produced men’s sneakers to opening a flagship store in London’s trendy Soho, stocking a substantial range of men and women’s sneakers, accessories and clothing, Axel Arigato has established itself as a contemporary fashion brand to be reckoned with.

Toe Cap Sneaker Grey | Toe Cap Sneaker Black

With a view that shoes are the most modern means of self-expression, there’s no doubt that the premium leather footwear is the essence of the brand. Influences from Japan and Scandinavia are reflected in the pared-back, clean designs; Axel choosing to take away detail rather than add it.

Coveted for their exceptional craftsmanship, the signature sneakers are built mostly from Italian leather, moulding to the foot for a custom fit. Each pair is fitted with a rubber-cup sole and stamped with the brand’s moniker; distinguishing itself from competitors while carving out the aesthetic that has become so synonymous with the name Axel Arigato.

New to END. this season, you heard it here first; Axel Arigato is one to watch.