PICANTE

Some brands are born in design studios, but PICANTE was born in restaurants, bars and late-night conversations. A trip to LA, a few cool merch ideas, and suddenly a full-fledged fashion label was in motion. And it’s more than just clothing — it’s a whole lifestyle. Founded by Jude Taylor and Saam Zonoozi (Burberry alumni turned friends turned brand owners), PICANTE brings together vintage references, playful graphics and considered fabrics and cuts to create pieces that feel like old favourites from day one.

This is streetwear with a side of hospitality. Whether it’s restaurant guides, curated playlists or its very own spicy margarita Picante cocktail can, the brand builds a community you actually want to be part of. Designed in London and made in Portugal, each collection is rooted in quality craftsmanship and a passion for timeless design. Get lost in PICANTE’s world with our collection of PICANTE clothing, full of easy go-to essentials, whether it’s a classic PICANTE T-shirt or a PICANTE hoodie.