NIKE EVERY STITCH CONSIDERED

The focus with Nike's Every Stitch Considered collection is reflected by its name: every element in the construction process is elevated to the highest possible standard, with fit, materials and subtle details all made the priority.

The line forms part of Nike Design Exploration: a programme centred around relentless innovation and shifting the boundaries of technical design. To ensure quality is of the highest possible level, each garment is carefully crafted in Milan using a bevy of premium materials.

This refined way of craft is then combined with Nike’s data-informed approach to design, with innovative details and experimental cuts used, resulting in a bridging of the gap between generations of design innovation. Sweaters, for instance, are crafted from a blend of cotton and silk and knitted with engineered seams for increased breathability. The overall appearance of the collection is understated, with garments bereft of branding and coloured in subtle hues.