Editorial
Nike ACG Take Us On A Virtual Field Trip for Holiday AW20
18 November 2020Inspired by the majesty of Oregon's Smith Rock State Park, Nike ACG celebrate the wonders and joy of the Great Outdoors with their Holiday AW20 collection.
Mining inspiration from Oregon's beautiful Smith Rock State Park, Nike ACG encapsulate the wondrousness of the natural world. Taking us on a virtual field trip through the wilds of the Portland's High Desert, the Beaverton brand's outdoor appeal is deeply rooted in this breathtaking location.
A celebration of Smith Rock's natural beauty, ACG's Holiday AW20 collection pays homage to the awe-inspiring Smith Rock tuff - formed 30 million years ago from volcanic rock, ash and debris. With graphics adapted from rock shadings and a key pieces, such as the Misery Ridge GORE-TEX Jacket, named after the iconic hiking trails that spread across the site, ACG ensure that Smith Rock's history is both reflected and honoured in this offering of multi-layered apparel and accessories.
Aligning with Nike's Move to Zero initiative, 85% of ACG's latest collection is constructed from more than 90% recycled materials - ensuring that not only is the beauty and enriching nature of the outdoors appreciated, but that the experience is interwoven with a more environmentally conscious approach.
Effortlessly balancing performance and sustainability, ACG continue to deliver a resounding statement on the future of outdoor clothing. Encapsulating their passion for the world outside of the city, Nike showcase a vision that treats Mother Earth with respect while offering the brand's distinctive aesthetic, hardwearing functionality for exploring the world and versatility to be worn when returning to the metropolis.
NIKE ACG AT END.
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