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With appearances from Migos and Pharrell
To mark the launch of the new adidas POD System, adidas held an exclusive invite-only event in London’s uber-trendy Shoreditch district last night.
With the city's style elite abuzz in the wake of the LFWM SS19 presentations, we arrive to the sight of a snaking queue outside a venue swarming with security. Held in a vast and imposing venue filled to the rafters with speaker systems, lighting, and a bustling crowd of attendees, the evening was an urban celebration of creative talent and ingenuity.
Suspect opened the musical billing, stirring the crowd into a ruckus before vacating the stage to make way for the main event. Holding the crowd in anticipation for around half an hour, Migos took to the stage and performed a 40-minute greatest hits medley, even joined by musical heavyweight and established adidas collaborator, Pharrell Williams for a novel rendition of their hit ‘Stir Fry’.
Bringing the night to an electric finish, the musicians - fully stacked in three-stripes grails - introduced adidas' latest tech with interminable style.
The adidas POD-S3.1 is now available for registration on END. Launches.
adidas POD-S3.1
Core Black/Volt
AQ1059
06/16/2018