Collaborations
END. X SAUCONY "FRIED CHICKEN"
17 October 2022END. and Saucony continue their collaborative partnership with another culinary-themed sneaker: The Shadow 6000 “Fried Chicken”.
END. and Saucony hold a harmonious collaborative relationship, one which kickstarted in 2014 with their debut partnership: the Shadow 5000 “Burger”. The two look back to the culinary world for inspiration with their latest collaboration, drawing cues from another fast-food favourite: fried chicken.
The sneaker of choice is the Saucony Shadow 6000, with the entire shoe transformed to mimic fried chicken. The uppers feature a mixture of both hairy and smooth suede — referencing the textured crust of the fast-food staple — and are coloured in an array of browns and reds to nod to the fast food’s signature colouring.
Furthering the playful references, the sneaker’s branding is given a fried chicken-inspired makeover; its sidewall logo, Saucony’s “S”, is reworked in a red chenille fabric and detailed with a small, bone-like appliqué, while a cartoon chicken and co-branding is worked into the shoe’s tongue patch. The sneaker also comes with fuzzy laces to give them a deep-fried appearance, while both the sole and shoebox are striped in red and white — nodding to the colours so often found on the famous fast food’s packaging.
The END. x Saucony Shadow 6000 “Fried Chicken” will launch via END. Launches on the 22nd of October.
Release information
Saucony Shadow 6000 "Fried Chicken"
S70731-1
10/22/2022
writerEND.
share
