ASICS x Bodega GEL-MAI 'Underground Bones' - Launching 11th July

Japanese sportswear giants ASICS have teamed up with US retailer Bodega - fresh from their collaboration with END. - to rework an unheralded tech classic - The GEL-MAI .

A thoroughly late 1990s tech design, a notable departure from familiar ASICS classics like the GEL-Lyte III or V, the upper is one piece, with a totally external, asymmetrical lacing structure, with the standard Tiger stripes relocated to a two-dimensional logo on the midsole, towards the heel of the shoe.

Taking the sneaker's performance base into account, the collaborative project is inspired by the skeleton, or more so, the final resting place of the skeleton. Deliberately choosing a performance model that suggests the dynamism of human movement, and the skeletal structure as the foundation of this physical vitality, the colourway recalls the athletic roots of the GEL-MAI more than it does a creepy cemetery.

The ASICS x Bodega GEL-MAI 'Underground' launches 11th July at END.