Stripe Rugby Shirt | Slim Fit Bedford Chino
There are few names on the global fashion scene with the ability to summon such highly specific visions of classic American style than the inimitable Ralph Lauren. The unparalleled definition of all-American style, Ralph Lauren has masterfully outfitted the international ideation of the American Dream since founding his company in 1967 - paving the way for other quintessential American designers such as Calvin Klein and Tommy Hilfiger to emerge; a trio of individuals whose influence on American style and position on the international fashion scene cannot be undersold.
Polo Ralph Lauren found its footing as the ultimate go-to label for laid-back suburbanites looking to express their prep-heavy American identity with a sophisticated twist unmet elsewhere in the market. In spite of the pigeon-holing dangers of dressing the preppy crowd, Polo Ralph Lauren has stood as a paragon of reinvention, moving seamlessly with the times to reinterpret and repackage the classic-American tenets of the brand, while remaining endlessly relevant to a contemporary audience. It only takes a moment's glance at the electric re-release of the 1992 Stadium Collection earlier this year to see that the strength of Polo Ralph Lauren is using its knowledge of yesterday's customer to drive the brand to new audiences at the cutting edge of global style.
An expression of infinite leisure, Polo Ralph Lauren's AW17 collection arrives with a healthy dose of the label's iconic polo-player insignia - an international symbol for classic varsity Americana. True to the label's preparatory roots, the Hampton-ready collection is intrinsically Ralph but evokes a sense of now that transports the pieces easily from a Hampton's beach house to the streets of Downtown NYC.
As we sit atop a wave of classic-American nostalgia, with the resurgence of iconic brand logos dominating style on and off the runways for the past few seasons, there's never been a better time to reinvest in the Polo Ralph Lauren brand.
Polo Ralph Lauren AW17 is now available at END.
