Nike Air Jordan 1 'Not For Resale' - Register Now on END. Launches

Arriving in it's OG colourway - the Air Jordan 1 Retro High takes centre stage in this exclusive 'Not For Resale' release.

Blocked off in red, black and white, the tumbled leather uppers race across the hardwood, featuring all the essential details and Jumpman insignia.

Taking aim at sneaker subculture's obsession with hype resale at jacked up prices, the Air-fuelled regular hosts a concrete message that this release is not for resale.

Going as bold as ‘Wear Me’ on the tongue labels and ‘Please Crease’ on the toebox, MJ wants the sneaker to be worn and loved – another chapter in the sneaker's enviable legacy.

The Air Jordan 1 Retro High 'Not For Resale' is now available for registration on END. Launches.