Setting the bar for immersive brand experiences high early in 2018, Converse presents the One Star hotel: a One Star twist on 5-Star establishments with the freshest sounds, style and sneakers.
Designed to unite some of London's most revered subcultures, the innovative space offers a glimpse at the devil-may-care attitude which set the tone for the One Star's success in the early 90s.
With a lobby manned by none other than streetwear icon @gullyguyleo, the five-floor pop-up includes "guest rooms" that provide unique opportunities for digital, product and live experiences curated by Converse collaborators, including Harlem-born rapper A$AP Nast, Stockholm’s Yung Lean, New York City’s MadeMe (a fashion label run by Erin Magee) and Beijing’s Tizzy T.
Located in the heart of Shoreditch, the hotel promises staff with attitude, loud neighbours and zero sleep.
Open for the 16th and 17th of February with no reservation required, head over to the official hotel landing page for more details on how to visit.
