For the final drop of Pharrell Williams' 'Holi Hu' capsule - a collection inspired by the Hindu festival of colour - adidas explores the frenetic vibrancy of powder dyeing.
Inspired by the spiritual Hindu festival of spring celebrated in India and Nepal, Holi brings together citizens from across the world irrespective of race, gender, caste, or creed to honour the triumph of good over evil in a festival of colour and dance.
An eloquent source of inspiration for the humanitarian and globalist spirit of Pharrell and adidas' ongoing Hu collaboration, the partnership seeks to use sport and style as a way to break down boundaries, barriers, and borders to bring humanity together under the umbrella of shared experiences.
The adidas Originals x Pharrell Williams 'Powder Dye' capsule will launch at END. on March 16th.
