Watch Now: The Story of Air Max: 90 to 2090 | Nike

Innovation, progress and bringing the future to today. These have always been the pillars of Air Max—and ‘The Story of Air Max: 90 to 2090’ is a film created to tell the story of these shoes’ universal impact and rule-breaking legacy.

As told through the designers, artists and cultural trendsetters that made its silhouettes a cultural icon, this documentary dives deep into the bold history and bright future of the shoe. While focusing on the creation, impact and legacy of your favourite Air Max styles, the film also introduces the innovative thinking behind the Air Max 2090—the newest member of the family, daring to be better than yesterday.