Founded in 1992 in Kojima District, Okayama – otherwise known as Japan’s denim capital - SOULIVE deliver luxury denim products imbued with traditional Japanese heritage. With a core mission to craft pieces that transcend generations, this brand utilises hand-worked and indigo dyed techniques – inspired by traditional costume and craft methods – to produce heritage apparel for a new era.
Amidst the chaos of break-neck fashion production, SOULIVE has planted itself squarely within the eye of the storm. Taking the time necessary to honour age-old artisan techniques, and to manufacture their wares with the time and dedication they deserve, each SOULIVE garment arrives with a calming sense of tranquillity built into the seams.
For AW17, SOULIVE has explored a range of traditional Japanese silhouettes constructed in the finest denim and finished with an arts and crafts twist. Capitalising on the global reverence for Japanese denim, which well-deservedly sits atop a pedestal reared by an inner sanctum of denim connoisseurs, SOULIVE has taken this pivotal textile export and repackaged Japanese tradition for a contemporary market. By staying true to its roots, SOULIVE stands apart from the rest as a label with a sense of authenticity that's often forgotten in the firestorm of streetwear releases season after season.
SOULIVE AW17 is now available at END.
