Reebok x BBC Capsule - Register Now on END. Launches

20 February 2020

Combining classic sneaker style with Pharrell and Nigo's distinctive eye for print and colour, the Reebok x BBC sneaker capsule lands soon at END.

Renowned within the streetwear universe, Billionaire Boys Club saw Pharrell and Nigo team up to deliver their distinctive brand of graphic immediacy, vibrant colours and street-ready style. Reflecting on their rich heritage and inherent visual codes, BBC team up with Reebok to offer a pack that pays homage to the legacy of the brand.

Covered in BBC's signature diamond and dollar signs print, the BB4000 sneaker is crafted with a cream leather upper to deliver Pharrell and Nigo’s playful graphic style. Equipped with a court-ready chunky sole and cartoon Ice Cream details to finish.

Reworking the Answer V silhouette, Reebok and BBC present a combination of perforated suede and leather at the uppers – complete in the quirky palette of blue, yellow and purple. To the sidewalls, the signature ‘I3’ patch is given an eccentric makeover with the monster Ice Cream logo.

The Reebok x BBC capsule is available for registration online now via END. Launches.