Presenting a range of the season's most coveted accessories as works of renaissance art in this irreverent editorial feature, END. continues its focus on New Guards Group as part of the ongoing New Milan campaign for AW18.
Celebrating a new dawn in Milanese fashion this exclusive accessories edit presents the latest grails from Off-White, Heron Preston, Marcelo Burlon, and Palm Angels in a hyper-minimalist sculptor's gallery setting.
Proferring a subversive challenge to the old-continent state of mind, New Guards Group was born of a singular mission to dismantle the esoteric structures of Italian fashion by challenging the very idea of what constitutes luxury in the digital age.
Defining a new system on their own multi-hyphenate terms, New Guards Group is the quiet umbrella movement behind the most noteworthy brands and labels of a generation: Off-White, Heron Preston, Marcelo Burlon, Palm Angels, and Unravel Project. Together this band out outsiders have championed a contemporary set of values to challenge the status quo and disrupt an industry whose agenda went unquestioned for far too long.
This is fashion's New Guard. This is New Milan.
Check out New Milan | END. AW18 Editorial .02
Check out our Marcelo Burlon Guided Tour of Milan
Check out our Instagram DMs with Heron Preston
Check out our Instagram DMs with Francesco Ragazzi
