Helmut Lang 'Merch' AW17 Capsule Collection - coming soon...

As part of the Austrian-brand's relaunch, Hood By Air creative director Shayne Oliver took the role of 'designer in residence' to offer his unique perspective on the Helmut Lang SS18 collection.

To commemorate this, Helmut Lang have unveiled the Merch Capsule Collection for AW17 - an 8-piece strong range that sees bold two-colour prints plastered across a slew of unassuming jersey items such as sweatshirts, hoodies and tees.

Looking to introduce a new audience to the brand with knowing nods to rave culture, Helmut Lang Merch Capsule Collection is coming soon to END.