Recalibrating its adventure pursuit ethos to create premium menswear product which works as well in the city as it does at the summit, White Mountaineering debuts its AW18 collection.
Playing to his strengths, creative director Yosuke Aizawa masterfully blended technical outerwear elements (including a healthy dose of Gore-Tex) with salt-of-the-earth textiles including flannel and fleece. The result is a collection of elevated casualwear which feels as multi-faceted as it is multi-purpose.
White Mountaineering AW18 will launch at END. later this year.
writerEuan Smart
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