Japanese lifestyle label retaW is world-renowned for its luxury fragrances and body care, designed to enrich daily routines with dreamy sensory experiences. Founded in Tokyo, Japan, in 2009, retaW prides itself on creating products that are minimalist in aesthetic but maximalist in their unique, captivating scents. The brand name is a reversal of the word "water," honouring the label’s dedication to purity and balance.
Designed to integrate into your everyday life, you can expect to find an array of scent-provoking products, from retaW car tags and fabric sprays to mini perfumes and candles - turning everyday moments into something more extraordinary. The retaW fragrances draw heavy influence from music and culture, with custom scents formulated with particular musicians or records in mind - take the ‘Allen,’ for example. This coveted scent, which is energising and calming, references British singer Lily Allen.
With premium quality guaranteed, whether you love a candle, hand cream, or hand wash, you’re guaranteed to find the perfect retaW product for you here at END.